1. Good places to apply perfume include pulse points such as your wrists, inner elbows, neck, and behind your ears. These areas tend to give off warmth which can help release the scent. Of course, you could also just follow the advice of Coco Chanel who once said "A woman should wear perfume wherever she wants to be kissed."
2. Make sure your skin is moisturized before you apply your fragrance. The scent will last much longer and be absorbed better than if your skin is too dry.
3. Don't try to rub it in! This will only break down the scent. It's much better to let it dry naturally.
Do you have any other perfume tricks you'd like to share? I'd love to hear them!